PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA RUSH PADA PT HASJRAT ABADI CABANG SORONG

Abstract

This study aims to determine Product Quality, Price and Promotion, while the dependent variable is the purchase decision. This study aims to determine the effect of Product Quality, Price and Promotion on Purchasing Decisions of Toyota Rush cars at PT. Hasjrat Abadi, Sorong. The method used is descriptive quantitative with data analysis methods used are simple linear regression testing, hypothesis testing and coefficient of determination. The results showed that service quality had a positive and significant effect on s0.000 <0.05. In regression testing, the regression equation Y = 6.059 + 0.791 X. Testing the coefficient of determination obtained R Square of 0.568 meaning that the loyalty variable is influenced by the service quality variable by 56.8% while the remaining 43.2% is influenced by other factors outside of this study.